Advertising stills photography for Lidl campaign Always Lidl on Price 2022
The commission
Commission by Karmarama creative agency and Lidl GB to shoot their summer campaign, ‘Big On quality for all’ 2022.
Still advertising photography for 48-sheet billboards and A0 posters displayed in-store and on billboards around the UK.
Classic BLT (bacon, lettuce and tomato) sandwich, with perfect crispy bacon and just the right amount of mayo.
Simple meatballs and spaghetti, with just the right layers of garnish.
Breakfast cereal with banana, blueberries and milk drizzle.
What I brought to the project
I love shooting overheads of beautiful bowls of food, carefully layered in studio so every styling detail in just right. Lit to bring out all that lovely colour, texture and shine.
Showcasing everyday meals made with Lidl's quality ingredients.
I was assisted in this project by:
Dagmar Vesely and her assistant Sophie Gosling who brought cooking and styling expertise from stills and film commercials, making sure everything was camera-perfect at just the right time. They also made sure everything was recycled, reused and donated.
Jose Mosquera provided invaluable lighting and technical support, making sure every last detail was perfectly lit and all the tech ran smoothly.
Sophie Alice Bronze, the digi tech of my dreams, ensured that every image was super sharp, everything was clear for the retouchers and all the important creative was safely backed up. She also kept the agency and clients fully engaged by talking them through the retouching process and how the raw footage would be enhanced in post-production.
The results
Nancy Anne produces vibrant, playful imagery for advertising clients, working out of photography studios in London and Leeds.
Nancy Anne is represented by photographic agency Swerve Represents and is also an accredited AOP member. Get in touch to discuss your project or to book Nancy Anne for a job.
Keep up to date with her latest food and drink photography projects and commissions via the News section of this website, her monthly photography newsletter or over on Instagram.