Stills product photography for TRIBE Choc Chip Protein Energy launch 2024
The commission
Commission by TRIBE | Natural Energy to shoot their new product campaign, Choc Chip Protein Energy 2024.
Still marketing photography and GIFs for packaging, brand website, shopping channels and social media.
TRIBE protein bars product photography, capturing the brand's great taste, natural ingredients and vibrant colours.
Full product shoot featuring creative product stills and hero motion for product launch.
What I brought to the project
CREATIVE APPROACH
Bright, clean, sunny, modern light created in my studio to signify the energy and positivity of the TRIBE brand. All the beautiful details of the product are fully illuminated and in sharp focus.
Bold, graphic colour palette with contrasting colours, showcasing the brand hues and really making the product pop.
Beautifully crafted, precise food styling to highlight the product’s natural ingredients.
Professional retouching for a slick, high quality result, creating a large set of brand images that can sit together in any visual format.
High resolution final assets – image quality that can be used from social content to billboards.
ENERGY BARS PRODUCT PHOTOGRAPHY
Hero product shots with indulgent ingredient cues, showcasing the product’s oats, peanut butter and chunky chocolate chip topping.
Creative product flatlays, hero packaging portraits of individual packs, range shots and multipacks.
PRODUCT LAUNCH FOOD MOTION
Mouth-watering GIF to launch this new product, with product appearing from a bed of melted chocolate and branded chocolate chips.
MACRO FOOD PHOTOGRAPHY TEXTURES
Close up images of delicious bar textures, highlighting the light gloss of the oat mix and the luscious chocolate chips.
CREATIVE TEAM
Art direction + production + photography + retouching: Nancy Anne
Styling and photography assistance from the creative and talented: Ruby Parker
The results
Nancy Anne produces vibrant, playful imagery for advertising clients, working out of photography studios in London and Leeds.
Nancy Anne is represented by photographic agency Swerve Represents and is also an accredited AOP member. Get in touch to discuss your project or to book Nancy Anne for a job.
Keep up to date with her latest food and drink photography projects and commissions via the News section of this website, her monthly photography newsletter, or over on Instagram / LinkedIn.
